The Conversions Loop

At the heart of a successful Conversion Marketing™ strategy is understanding the Conversions Loop.  The Conversions Loop blends five primary elements of Conversion, when combined together will successfully convert the highest percentage of website visitors into paying customers.  The ultimate aim is to develop automation using these tools to influence purchase behavior on your website.  Here is the process, at-a-glance:

 

 

  1. Attention:  gain the Attention of your target audience via media resources at your disposal, whether that includes traditional media (Internet, email, TV, radio, etc.) or guerilla marketing tactics (trade shows, flyers, classified ads, eBay, Amazon store, etc.).

 

  1. Engage:  the best methods to Engage your target audience stimulate the Desires of your target audience.  To engage your Audience on an ongoing basis could involve email opt-in, follow your Twitter posts, blog postings, incentives, sweepstakes, join a Facebook/Linked-In group, etc.  Review this free resource of Call to Action marketing tactics and pick the one that is right for your business.  The best call-to-action messages are messages that stimulate the Desires of your target audience.

 

  1. Psychological Buying Triggers:  incorporate subtle yet powerful suggestions into your marketing copy and website design, designed to methodically move website Visitors past their natural resistance to buy and into a trusted relationship with your Brand or Products.  The book Conversion Marketing explores 16 psychological buying triggers in greater detail.

 

  1. Branding Repetition:  it is a well-known fact that it takes 3-7 repetitions before potential customers will have enough trust with a website, product or Brand to make a purchase decision.   Achieve repetition to your messages through repeat website visits, email messaging, premium items (mugs, mousepads, etc.) or offline activities.

 

  1. Ask for the Order:  in professional sales circles, the difference between high-performing salespeople and less effective salespeople often lies in their willingness to ask for an order.  The same dynamic exists online and must be incorporated into your website marketing thinking.

 

For more information on Conversion Marketing, check-out this special offer from Amazon.com.

 

          Audio Title:  Conversion Marketing - eCommerce Money Making Magic

Description:  In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing!  Tap into the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.  From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning the noise of the digital realm into a chorus of eCommerce for your business.  This speech is designed to show business owners of any size how to create websites that make money while you sleep!  Instanly download this MP3 audio recording to your computer or iPod today. 

 

Contact us at info@conversionmarketingbook.com or call 1-425-654-1360